Veedol Lubricants names LubeSource as its Strategic Partner for Ontario
Automobile Solutions Americas Inc., the official Canadian licensee of the Veedol brand, is proud to announce the signing of an agreement appointing LubeSource as the distributor of Veedol Products in Ontario. The announcement of this partnership for Ontario will allow Veedol products to go to the Ontario market through one of the most reputed distributors and business house in the region.
“Veedol’s preferred route to market is through strategic partners who will give us the most visibility and distribution enhancing our reputation in the region.” Said Arun Kumar Vice President of the Americas for Veedol International Americas Inc. Kumar continues, “LubeSource is a company with a well-established process of servicing their customer base. They have built strong relationships within the Ontario after sales market through their diligent sales & marketing teams. With the addition of Veedol lubricants to their product offering, they are now able to offer a century old brand recognized as “The Professionals Choice” in many markets globally”, to their customers locally.
Selecting LubeSource as the Veedol distributor in Ontario was an easy choice. LubeSource is a strong lubricants distributor servicing the Ontario Market and has built up a strong customer base. The LubeSource Sales team is very knowledgeable and focused on delivering superior service to their customers. Additionally, with LubeSource’s 60,000 sqft facility you know they will have the right product on hand to fulfill their customer needs. By taking on the Veedol brand of lubricants, LubeSource continues to supply its customers with a brand that has global lubricant industry expertise with over a century of servicing the automotive lubricants market.
“Partnering with Veedol makes sense to us.” Said Larry Burns, Vice President and General Manager of LubeSource. Burns continues, “Veedol is the Professionals Choice for over a century and their offering works perfectly to the channels of our choice, we want to deliver the Veedol product to our professional customer. We feel this is a Brand that will benefit our customers with products that is only available to the professional Installer and jobber.”
This strategic agreement isn’t just about supplying product. Veedol will work together with LubeSource to develop dynamic marketing initiatives that will grow sales in the Ontario market and be focused on the needs of the professional customer.
“We are excited to be working with one of the strongest lubricants distributors in the Ontario market.” Said Antonio Ramos, Marketing Manager for ASA Inc., the Canadian supplier of Veedol Lubricants. Ramos adds, “LubeSource has a remarkable reputation in the Lubricants industry here in Ontario. Veedol is looking forward to working with LubeSource and delivering not only a top quality product, but enhanced offers and value to their customers.”
The agreement takes effect as of February 14th, 2017 that sees LubeSource promoting all of the Veedol brands such as Syntron, Powertron and Elite range, in the synthetic and conventional category of engine oils.