Veedol Lubricants names LubeSource as its Strategic Partner for Ontario

Automobile Solutions Americas Inc., the official Canadian licensee of the Veedol brand, is proud to announce the signing of an agreement appointing LubeSource as the distributor of Veedol Products in Ontario.  The announcement of this partnership for Ontario will allow Veedol products to go to the Ontario market through one of the most reputed distributors and business house in the region.

“Veedol’s preferred route to market is through strategic partners who will give us the most visibility and distribution enhancing our reputation in the region.” Said Arun Kumar Vice President of the Americas for Veedol International Americas Inc.  Kumar continues, “LubeSource is a company with a well-established process of servicing their customer base.  They have built strong relationships within the Ontario after sales market through their diligent sales & marketing teams. With the addition of Veedol lubricants to their product offering, they are now able to offer a century old brand recognized as “The Professionals Choice” in many markets globally”, to their customers locally.

Selecting LubeSource as the Veedol distributor in Ontario was an easy choice.  LubeSource is a strong lubricants distributor servicing the Ontario Market and has built up a strong customer base.  The LubeSource Sales team is very knowledgeable and focused on delivering superior service to their customers.   Additionally, with LubeSource’s 60,000 sqft facility you know they will have the right product on hand to fulfill their customer needs. By taking on the Veedol brand of lubricants, LubeSource continues to supply its customers with a brand that has global lubricant industry expertise with over a century of servicing the automotive lubricants market.

 “Partnering with Veedol makes sense to us.” Said Larry Burns, Vice President and General Manager of LubeSource.   Burns continues, “Veedol is the Professionals Choice for over a century and their offering works perfectly to the channels of our choice, we want to deliver the Veedol product to our professional customer.  We feel this is a Brand that will benefit our customers with products that is only available to the professional Installer and jobber.”

This strategic agreement isn’t just about supplying product.  Veedol will work together with LubeSource to develop dynamic marketing initiatives that will grow sales in the Ontario market and be focused on the needs of the professional customer.

“We are excited to be working with one of the strongest lubricants distributors in the Ontario market.”  Said Antonio Ramos, Marketing Manager for ASA Inc., the Canadian supplier of Veedol Lubricants.  Ramos adds, “LubeSource has a remarkable reputation in the Lubricants industry here in Ontario.  Veedol is looking forward to working with LubeSource and delivering not only a top quality product, but enhanced offers and value to their customers.”

The agreement takes effect as of February 14th, 2017 that sees LubeSource promoting all of the Veedol brands such as Syntron, Powertron and Elite range, in the synthetic and conventional category of engine oils.

Veedol Lubricants appoints APD as Alberta, Saskatchewan and Manitoba distributor

Veedol Brand of lubricants, continues to grow its distribution network in Canada, this time extending its reach into the prairies by signing APD (Automotive Parts Distributors) as its exclusive distributor for Alberta, Saskatchewan and Manitoba.  This agreement with Automobile Solutions Americas Inc., the official Canadian licensee of the Veedol brand, APD will be able to deliver this historic brand to customers in those provinces.Right from our first meeting in their Edmonton office we felt that they would be the right partner to spread our wings in Alberta. “  Said Sunil Bantwal, Sales Manager for Veedol products at Automobile Solutions Americas Inc.  Bantwal continues, “We are very happy to be working with a company as successful as APD.  They have built a distribution network across 3 provinces delivering top level service and great brands to their customer base.  Now they can count Veedol as one of the top brands they can offer their customer.”   
Selecting APD as the Veedol distributor in Alberta, Saskatchewan and Manitoba allows the Veedol brand to be well represented in those provinces.  APD has retained the best skilled people in the Canadian Aftermarket and designed comprehensive internal training processes and operating procedures second to none which totally focuses on serving APD shop clients. Their depth of industry knowledge coupled with the defined focus of the APD Executive Team and Field Territory Managers cannot be matched by any automotive parts distribution company. APD stands alone and is very unique in this field of endeavor.

“We are excited to align with a brand with such significant history. Choosing to distribute a product that was chosen by Henry Ford for his Model T over 100 years ago is an exciting proposition.” Said Zara Wishloff Vice President of Sales and Marketing at APD.   Wishloff continues, “Many manufacturers are trusting us with exclusive distribution. We have our clients’ trust to do the due diligence on quality products, this allows them to focus on other areas of their business, like productivity and shop efficiency. This three way partnership between manufacturer, distributor and service provider works very well for us and has allowed us all to grow in a tough economic environment.”

The signing of this agreement is not only for supply of products, but also includes Veedol’s support to develop dynamic marketing initiatives that will grow sales of the Veedol brand of Lubricants to the APD Distribution network.  Together Veedol and APD will work to grow sales throughout the APD branches into the market.

“I am looking forward to supporting APD and help them grow their sales of Veedol products.” Said Antonio Ramos, Marketing Manager for ASA Inc., the Canadian supplier of Veedol Lubricants.  Ramos adds, “With their reach in those three provinces and APD’s record of success, it will be exciting working with the team at APD to best connect the Veedol products with their customers.”

The agreement takes effect on May 17, 2017 that sees APD promoting all of the Veedol brands such as Syntron, Powertron and Elite range, in the synthetic and conventional category of engine oils in Alberta, Saskatchewan and Manitoba.

April Super Flo named Exclusive Distributor of Veedol Lubricants for Quebec

L”Isle-Verte, Quebec, October 3, 2016:

Automobile Solutions Americas Inc., the official Canadian licensee of the Veedol brand, is proud to announce the signing of an agreement with April Super Flo Lubricants making April Super Flo the exclusive distributor of Veedol Products in Quebec and supporting the Atlantic region.  The announcement of this Exclusive distributor agreement for Quebec, means that Veedol branded product will now become more prominent and visible to the Quebec market.

“Entering into a Distribution agreement with April Super Flo allows the Veedol brand to penetrate into the Quebec market with a very strong partner who brings unbeatable distribution capabilities as well in the Quebec region.” Said Arun Kumar Vice President of the Americas for Veedol International Americas Inc.  Kumar continues, “The sales team at April Super Flo are top notch and know what their customers are looking for in a lubricants brand.  They are excited to present the Veedol brand to their customers as a globally recognized brand of top quality lubricants.”

Adding April Super Flo as a distributor of Veedol products opens up new opportunities in the Quebec market.  April Super Flo is well respected in the Quebec market, having built a valuable customer base on their reputation of delivering top quality customer service as well as manufacturing their own line of lubricants.  By taking on the Veedol brand of lubricants, April Super Flo brings in the global lubricant industry expertise of Veedol with deep insights on OEM’s, Key accounts and technological shifts.

 “Veedol has a long history as a Lubricants brand with a presence in many markets around the world.” Said Nathaly April, CEO of April Super Flo.  Nathaly continues, “Bringing the Veedol brand to our customers makes sense and allows April Super Flo to offer them a wider range of products for around the world.”

This exclusive distribution agreement isn’t just about supplying product.  Veedol and April Super Flo will work together to develop targeted marketing initiatives that will grow sales in the Quebec market.

“We are looking forward to supporting April Super Flo and their Sales team to increase awareness to their customer’s about the Veedol brand resulting in growing both companies market share in Quebec.“ said Antonio Ramos, Marketing Manager for ASA Inc.  Ramos adds, “April Super Flo does a great job and is well respected in their market.  Their Sales team has a great rapport with their customers and consistently deliver great service to them.  Adding the Veedol product line to their offering makes sense to April Super Flo and their customers.”

The agreement takes effect as of October 3, 2016  that sees April Super Flo promoting all of the Veedol brands such as Syntron Euro Fully Synthetic motor oil and Syntron Fully Synthetic motor oil to name a few within their territory.

Veedol opens office in Dubai

Automotive lubricant maker Veedol has opened an international office in Dubai and also signed a deal with Galadari Automobiles as preferred partner and official distributor in the UAE.

Rajendra Ghosal, Director, Veedol International, said the company aims to control two per cent market share in the first year of operation in 2013. Veedol is returning to the UAE and other Gulf markets after a gap of few years.

Ghosal said: “Veedol always kept pace with advancement in engine design and lubrication technology. Our focus on research and development has helped us to formulate a range of products for a wide range of applications”.

Manufactured in UK, UAE and India, Veedol products are soon to be distributed in the entire GCC and Levant region. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.

Arun Kumar, GM, Veedol International Operations, said; “Middle East region is of strategic importance to Veedol and keeping in line with the Vision, which is to be among the top lubricants not only in the region but to be the most preferred lubricant brand in UAE. In the coming days we will roll-out brand activations at various channels and consumer touch-points. The quality of Veedol products, the visibility of our entire range in the outlets coupled with our overall service delivery from our partners will help us achieve our objectives in UAE.”

Axel Dreyer General Manager, Galadari Automobiles Co, said; “It gives us great pride and pleasure to be associated with Veedol, a century old lubricant brand. Veedol, the master brand and products are not new to our market and has its own credible set of customers both in petrol and diesel engine segments’. Supported with a full-fledged sales team and infrastructure we are committed to offer unmatched service to the discerning consumers in UAE”

Veedol Motor oil: The Professional’s Choice…For Over a Century.

A new chapter in the history of lubricant is beginning today, in The Republic of Lebanon

Veedol is a name synonymous with Quality and Value among Automotive Lubricants. History remembers the Ford Model T, the first-mass produced car in the world, and introduction of the model T changed the face of transportation and thus personal mobility. Veedol was the chosen lubricant for Model T, by the Professional himself.

Tidewater Oil Company [ 1881 ], the parent of Veedol was set-up in Pennsylvania, United States the birth-place of Liquid-Gold, Petroleum that lead the world, to a completely new mode of transportation. From 1900s the brand, Veedol was chosen by world renowned automotive brands starting with Ford, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors.

Exciting achievements in its career include being chosen as the brand of lubricant, by the world-renowned aviators such as Charles Lindbergh who took the Graf Zeppelin on the longest, most challenging transatlantic flight. M/s. Clyde Pangborn and Hugh Herndon made the first non-stop flight from Japan to the USA; they named their monoplane “Miss Veedol”. After all, Veedol was the lubricant that helped complete this flight.

Every drop of Veedol is refined from the best of the base oils and blended with top-notch additives. Stringent quality tests and research helped Veedol to maintain its lead in the segment, offering a comprehensive range of synthetic & mineral lubricants for both petrol and diesel engines.

Veedol aspires to become one of the leading lubricant brands globally. Veedol and its product brands are fully owned by Tidewater Oil Company India.

Mr. Arun Kumar, General Manager, International Operations, Veedol, says “Veedol always kept pace with advancement in engine design and lubrication technology. Our focus on research and development has helped us to formulate a range of products for a wide range of applications. Manufactured in UK, India and UAE, Veedol products are soon to be distributed in the entire GCC & Levant region. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.

We are proud to be associated with M/s. Nasco Automotive S.A.R.L. in Lebanon, to re-establish Veedol as the most preferred lubricant brand among customers & consumers alike in the region”.

Nasco Automotive S.A.R.L.,, headed by Mr. Adel Al Haidamous, Country Manager for Nasco Automotive brings in a lot of experience and skills covering lot of trade interests. Mr. Al Haidamous, said, “It gives us, Nasco Automotive great pride and pleasure to be associated with Veedol, a century old lubricant. Veedol, the brand not new to Lebanon, has its own credible set of customers in both petrol and diesel engine segments”. Supported with a full-fledged sales team and infrastructure we are committed to offer unmatched service to the discerning consumers in Lebanon.

“Middle East region is of strategic importance to Veedol and keeping in line with the Vision, which is to be among the top lubricants not only in the region but to be the most preferred lubricant brand in Lebanon, in the coming days we will roll-out brand activations at various channels and consumer touch-points. The quality of Veedol products, the visibility of our entire range in the outlets coupled with our overall service delivery from our partners will help us achieve our objectives in Lebanon” said Mr. Rajendra Ghosal, Managing Director of Tide Water Oil company.

New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals for over a century is now close to you.

Contact your nearest Veedol agent in Lebanon, choose the Professional’s choice.