Automotive lubricant maker Veedol has opened an international office in Dubai and also signed a deal with Galadari Automobiles as preferred partner and official distributor in the UAE.
Rajendra Ghosal, Director, Veedol International, said the company aims to control two per cent market share in the first year of operation in 2013. Veedol is returning to the UAE and other Gulf markets after a gap of few years.
Ghosal said: “Veedol always kept pace with advancement in engine design and lubrication technology. Our focus on research and development has helped us to formulate a range of products for a wide range of applications”.
Manufactured in UK, UAE and India, Veedol products are soon to be distributed in the entire GCC and Levant region. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.
Arun Kumar, GM, Veedol International Operations, said; “Middle East region is of strategic importance to Veedol and keeping in line with the Vision, which is to be among the top lubricants not only in the region but to be the most preferred lubricant brand in UAE. In the coming days we will roll-out brand activations at various channels and consumer touch-points. The quality of Veedol products, the visibility of our entire range in the outlets coupled with our overall service delivery from our partners will help us achieve our objectives in UAE.”
Axel Dreyer General Manager, Galadari Automobiles Co, said; “It gives us great pride and pleasure to be associated with Veedol, a century old lubricant brand. Veedol, the master brand and products are not new to our market and has its own credible set of customers both in petrol and diesel engine segments’. Supported with a full-fledged sales team and infrastructure we are committed to offer unmatched service to the discerning consumers in UAE”